''Beer'' (also known as ''The Selling of America'') is a 1985 American

comedy film A comedy film is a category of film which emphasizes humor. These films are designed to make the audience laugh through amusement. Films in this style traditionally have a happy ending (black comedy being an exception). Comedy is one of the ol ...

produced by

Orion Pictures Orion Pictures (legal name Orion Releasing, LLC) is an American film production and distribution company owned by Amazon through its Metro-Goldwyn-Mayer (MGM) subsidiary. In its original operating period, the company produced and released films ...

that satirizes the

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

industry, specifically the

TV commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

industry.

Plot

Cynical ad executive B. D. Tucker (

Loretta Swit Loretta Jane Swit (born Loretta Szwed; November 4, 1937) is an American stage and television actress known for her character roles. Swit is best known for her portrayal of Major Margaret "Hot Lips" Houlihan on ''M*A*S*H'', for which she won two E ...

) is desperate not to lose the account of the financially ailing Norbecker Brewery. When three losers (

David Alan Grier David Alan Grier (born June 30, 1956) is an American actor and comedian. He is best known for his work as Bernard on '' Damon'' (1998), as David Bellows on ''Life with Bonnie'' (2002–2004), as Joe Carmichael on ''The Carmichael Show'' (2015� ...

William Russ William Russ (born October 20, 1950) is an American actor and television director. He played Alan Matthews on the sitcom ''Boy Meets World'' (1993–2000) and appeared in the television series '' Wiseguy'', the soap operas '' Another World'' and ...

, and Saul Stein) inadvertently prevent a robbery in a bar, Tucker and her minions give them a macho image and center an entire ad campaign around them.

Cast

as B. D. Tucker *

Rip Torn Elmore Rual "Rip" Torn Jr. (February 6, 1931 – July 9, 2019) was an American actor whose career spanned more than 60 years. He was nominated for the Academy Award for Best Supporting Actor for his part as Marsh Turner in '' Cross Creek'' ...

as Buzz Beckman *

as Elliott Morrison *

Kenneth Mars Kenneth Mars (April 4, 1935 – February 12, 2011) was an American actor. He appeared in two Mel Brooks films: as the deranged Nazi playwright Franz Liebkind in '' The Producers'' (1967) and Police Inspector Hans Wilhelm Friedrich Kemp in ''Young ...

as Norbecker *

as Draggett *

Dick Shawn Dick Shawn (born Richard Schulefand, December 1, 1923 – April 17, 1987) was an American actor and comedian. He played a wide variety of supporting roles and was a prolific character actor. During the 1960s, he played small roles in madcap comed ...

as Talk Show Host

External links

* * 1985 films 1985 comedy films American comedy films American satirical films 1980s English-language films Films scored by Bill Conti Films about advertising Films shot in Toronto Orion Pictures films Films produced by Robert Chartoff 1980s American films Films about alcoholism {{1980s-comedy-film-stub